by Tracy | Jul 4, 2024 | Business, News
What makes my product or service attractive – my Value Proposition? Borrowing from the world of advertising, Rosser Reeves of US agency Ted Bates was the first to coin the single minded proposition phrase in his book Reality In Advertising back in 1961. He...
by Tracy | Jun 14, 2024 | Business, News
When you’re starting out as a small business owner, the temptation is to go DIY with your accounting. Hiring a professional accountant or tax adviser costs money and that’s an overhead that you can remove by doing all the financial management yourself, right? But is...
by Tracy | May 30, 2024 | Business, News
When you’re operating and managing a small business, you have a finite pot of cash to work with. Because of this, it’s incredibly important to manage your cash well and to have clear budgets and spending limits for every area of your business operations. Let’s take a...
by Tracy | May 16, 2024 | Business, News
Being the boss means you get to make all the big decisions about your business – including how much to pay yourself in wages, salary or drawings. As the owner, you might need to underpay yourself in the early stages of building your business, so you can reinvest the...
by Tracy | May 10, 2024 | Business
Selling your business is a big move for any owner. You’ve built this company up, scaled it and put years of hard work into it. So when the time comes to sell, you’ll want to know that you’re getting the best price, and the best future for your legacy. We’ve outlined...
by Tracy | May 1, 2024 | Business, Newsletters
The curtain has officially fallen on the 2024 financial year. As we bid farewell, it’s time to wrap up our accounts and take stock of our financial performance. If you haven’t done so already, it’s important to ensure that your financial records are...
