by Tracy | Jul 8, 2024 | Business, News
How should I be pricing my product or service? We’ve all heard the stories about the person that worked in the retail store, misheard an instruction from the owner about pricing a clearance product, mistakenly priced it double and sold them all in a day. Pricing...
by Tracy | Jul 4, 2024 | Business, News
What makes my product or service attractive – my Value Proposition? Borrowing from the world of advertising, Rosser Reeves of US agency Ted Bates was the first to coin the single minded proposition phrase in his book Reality In Advertising back in 1961. He...
by Tracy | Jul 3, 2024 | Uncategorized
In this series, we will see how three questions for business success are approached and provide some practical tools and techniques for small business owners to answer them. Timeless Questions for Business Owners Since businesses have been in existence, these...
by Tracy | Jun 14, 2024 | Business, News
When you’re starting out as a small business owner, the temptation is to go DIY with your accounting. Hiring a professional accountant or tax adviser costs money and that’s an overhead that you can remove by doing all the financial management yourself, right? But is...
by Tracy | May 30, 2024 | News, Tax
Budget 2024 is here, and it’s packed with tax relief measures to help you keep more of what you earn. If you have children, you’ll see an average benefit of $78 per fortnight. In total, around 1.9 million households will benefit by $60 per fortnight on...
